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Stat-a-Palooza: Big Companies & B2B “Going Social”
Kenny Chesney has a great song, “Going Coastal” which has become one of his many anthems to summer living. We can’t help but wonder how the lyrics might play if changed to “Going Social”, which seems...
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Don’t Let The Tactical Tail Wag the Strategic Dog: Social and Mobile are...
We too often hear the words ‘social’ and ‘mobile’ discussed as tactical channels in the context of both marketing outreach and product delivery. We always beg to differ. In fact, three current...
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My Platform or Yours?
Earlier this month we opined, while arguing that social media is all about the data, that many companies are beginning to re-think their Facebook Page / Twitter strategies. New Market Entrepreneurs...
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Guidelines for Perfect Tweets and Facebook Posts
Earlier this summer Salesforce.com published these two highly instructive graphics that depict the key elements of good post execution on Twitter and Facebook. We thought we would pass them along....
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Tough week for Progressive Insurance Thanks to the Power of Social Media
Social media virality is often seen as a holy grail for marketers. However, it can also be a beast when it comes to bad customer service outcomes. Progressive’s advertising spokesperson, “Flow”…...
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Common-sense Advise on Growing Your Following
We frequently trumpet Content Marketing via social media to get the word out, turning your admirers into advocates which will lead to new-found customers who themselves become advocates where the...
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More Practical Advise on Building Your Following
A few days ago we shared this post offering the 70/20/10 rule of thumb for leveraging content on social media to build your following and your business. If you have not yet had a chance to take a...
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What Entrepreneurs Can Learn From The Obama Campaign: Big Data, Social Media...
Since we are all about winning new markets, we wanted to reflect on the President’s reelection tactics to see if there’s anything we might learn. Creating awareness, interest, desire and action within...
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Paid vs Earned vs Owned Media at-a-Glance
Looking for a device to help you visualize the new world of e/social marketing? We love this graphic describing the interrelationship of Earned, Paid and Owned media as well as the disciplines that own...
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Small Biz & Social Media: Helpful Interactive Chart
See what’s working and not working by industry, company size, region and even gender in this powerful and well-organized tool published by the Wall Street Journal. Key take-way for us: While Twitter...
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